Top 5 Fashion Games on iOS in the UK for Q1 2023

In the first quarter of 2023, the top 5 fashion games on iOS in the United Kingdom showcased varying trends in downloads, revenue, and active users. Here’s a closer look at their performance:

Makeover Studio: Makeup Games saw a consistent weekly revenue, peaking at around $2.8K in late January. Weekly downloads experienced an initial spike to over 35K in early January but gradually declined to approximately 16K by the end of March. Weekly active users followed a similar pattern, starting at 168K and ending at 159K.

Project Makeover maintained strong revenue throughout the quarter, with weekly earnings fluctuating between $72K and $88K. Downloads peaked at 20K in mid-March, while active users showed a declining trend from 132K at the beginning of January to 105K by the end of March.

Makeup Stylist -DIY Salon game generated modest revenue, reaching a high of $201 in mid-March. Downloads peaked at 16K in mid-January and mid-March, while active users increased from 70K at the start of January to 82K by the end of March.

Merge Studio: Fashion Makeover had fluctuating revenue, peaking at $4.9K in late December. Weekly downloads showed a downward trend from 18K in early January to 6.5K by the end of March. Active users, however, saw a steady increase, reaching 54K in late March.

DIY Paper Doll experienced significant growth in downloads, peaking at 32K in late February. Active users followed a similar trend, reaching a high of 48K in late February before decreasing to 25K by the end of March.

These insights are based on data from Sensor Tower. For more detailed information and further insights, visit Sensor Tower.